Course Format & Timeline
Open and enrolling now through 2018!
Content is self-paced, and automatically unlocks for use once you enroll.
Certificate of Completion
You will receive a digital certificate of completion certifying the new skills you have learned after you finish the course exercises. All you have to do is complete all the exercises in the course and submit your test content strategy. The project should consume about 40 hours or less of work, depending on your learning style and speed.
Why take this content strategy course?
Short answer: Content marketing is in demand, and it pays extremely well to know strategy!
Content Strategy is Exploding as an Industry: By 2019, MarketingMag says that content marketing will be a $300 billion industry. In 2017, content marketing is a leading area where companies plan to add new staff (Creative Group survey). The salary for these positions is predicted to rise by an average of 3.6% just this year alone.
Online content is in huge demand: There’s a major shift happening in marketing from the traditional “cold sell” to helping your customer by providing useful information. And content marketing is just that — a way to proactively help customers with valuable, relevant content.
But the truth is that without a practical, ROI-focused content strategy, content creators won’t be effective in their content marketing.
For most content creators, when it’s time to plan and create insightful content that will yield measurable results, it can be completely overwhelming, If not impossible to know how to do successfully. The questions creep up, and feel impossible to answer: Are you actually creating content worth publishing? How do you measure – and know if you’re getting – results? How can you convince your clients that content is truly worth the investment? How can you be effective and results-oriented with your own content?
Fact: only 9% of B2B companies feel confident about their strategy, a huge decrease from those that are creating content (94% of small businesses).
The problem facing the industry isn’t convincing people that content marketing is important: the problem is coming up with a content strategy that works. It’s time for a go-to, strategy masterplan on the subject that produces viable, working results.
Learn Online Content Strategy in 6 Weeks or Less With this Practical, Easy-to-Digest Course
To be effective at content, you need a strategy. I’ve created this certification course to answer an industry need for a practical approach to planning out content for brands and businesses in any niche.
In this course, I’m going to teach you how to create, execute, and maintain – from the ground up – an effective brand content strategy.
Taught from a front-end (user, customer, content creation) perspective with a touch of back-end (software, processes) perspective, you’ll learn everything you need to know about content strategy at a beginner to intermediate level, and you’ll learn how to plan and create great content that produces results for any brand.
I’ve designed this course to be very easy to understand, follow along, create and implement immediately, with many “AHA! I got that!” moments along the way.
Hands-on Student Training During Every Module: Creating a Practice Content Strategy
I’ve always believed that people learn best with hands-on practice, putting into action something you’ve just learned. So, at every stage of the training, you’ll be putting together a real content strategy for a fictitious client, built step-by-step as you go through the modules.
You’ll build the fictitious client strategy through each lesson you learn. By the end of the course, you’ll get to sit back and enjoy the beautiful, working, and cohesive brand content strategy you just built from scratch!
Here's how it all breaks down:
In this training, you’ll learn how to build a core, profitable, content strategy foundation, which is broken up into these phases:
1. Audience Persona (and FAQs): This is the basis of creating content that reaches and impacts your targeted reader (potential client/buyer). You’ll learn how to identify your audience; create a persona around their likes, dislikes, and interests – and find their biggest questions in seconds.
2. Long-Tail, High Value Keywords & Topics: The secrets of great keyword and topic discovery will be completely demystified in this section! Worried that you’ll be overloaded with a list of tools to use? Think again. In my years of content marketing, I’ve learned that less of the “right” tools can be far more – your time is saved, and you only need a few real features in a tool to get to the meat of keywords and topics.
I’ll show you, step-by-step, how to use less tools and get more results – saving you time and helping you invest in the biggest bang for your buck when it comes to SEO and content discovery tools.
Using the best tools on the market, you’ll learn how to discover amazing keywords.
You’ll also learn how to validate topics and immediately discover trends using a leading content discovery and analysis tool.
3. Defined Content Types & Costs: You’ll learn what content types are truly worth the investment for different brands and industries, and what costs to expect along the way.
4. Editorial Calendar:This ugly content term that usually translates to “a lot of unnecessary work” will be completely redefined with what I’ll teach you in this section. Seriously! Using a low-cost, super simple tool, you’ll be able to put together everything you just learned in the previous sections and build an editorial calendar in minutes that any client will be able to understand at a glance. You’ll learn how to measure for and write down an attainable goal for every single piece of content you put down on the calendar, enabling you (or your client) to track ROI from each post.
5. Content Publishing & Promotion Schedule: When do you publish, where do you publish, and how the heck do you promote it? I’ll address, at entry-level, all of these questions and teach you a success launchpad that you can apply to any brand, in any industry – with case studies of what works, and what doesn’t.
6. Content Maintenance, Updating & Tracking: Content can’t be created to “set and forget,” no matter how evergreen it is. Instead, it’s an investment that pays off over time – and for best results, you need to know how to track, update, and maintain your content so the clicks you get on your content translate to solid ROI as time increases.
You’ll learn one of the easiest methods I use daily to track position changes, and you’ll be able to immediately see the posts that begin to rank (or report to your clients on their rankings) – plus, download and save a handy-dandy checklist of what to start updating and maintaining to maximize your CTRs when your content starts climbing in the rankings.
7. Bonus Sections You’ll get an intro featuring interviews with experts, extra cheat sheets, blueprints, and easy-to-follow checklists to download. You’ll also get a workbook to help you track and create your own “fictitious client” content strategy as you go through the training. Plus, I have more bonuses lined up that I’ll reveal at launch, which will add a lot of value to the results you’re able to take away as a Certified Content Strategist!
As you create a content strategy and go through the sections in this course, you’ll learn:
Guest Course Speakers
I’m honored to have industry experts join me to film guest lessons for the Practical Content Strategist Certification Course!
As you take the course, you’ll be able to also go through tangible, real-time exercises in the student workbook, based on the lessons they’ve created.
Entrepreneur, Co-Founder of Web Profits, Digital Marketer
VP of Content, Content Marketing Institute
Content Director, Unbounce
Customer Success Lead, SEMrush
How do I know if this course is for me?
>> Who This Course is NOT For
To be 100% upfront: this course is not for the marketer looking for an “overnight” solution, a “quick fix” to their content, or an easy, cheap SEO hack. It’s also not for someone who needs advice on how to take their content to an advisory board and stakeholders.
>> Who This Course IS For
When I started out in content marketing, it was from the ground up. I was hustling to get every client, learning what it takes to succeed – and I know what it’s like to come from that place. Clients expect you to produce high ROI content, or know how to, and when you can’t, you’re kicked to the curb. With me as your teacher, you’re not going to be taught from a corporate birds-eye level, but rather from a ground-level perspective that will impact your effectiveness with content, and help grow your bottom line. I’m going to share tactical advice you can take home and start working today into your client’s (and your own) brand content strategy.
This is an advanced, hands-on, practical course for the:
By the end of this course, you’ll no longer:
Instead, you’ll have a wealth of content ideas to pull from whenever you need them: you’ll be able to construct a high-value, easy-to-understand editorial calendar for any brand in minutes, track and prove the ROI of your content, and even know how to advise your clients on audience-relevant, high ROI topics and keywords with your newfound skills.
Julia McCoy is a serial entrepreneur and content marketer, with a knack for writing, creating and building successful ventures through content marketing. Back in 2011, she founded her content agency, Express Writers after dropping out of college, with nothing but a hope, dream, and $75. Her team now has over 55 members on staff, works with hundreds of clients, including Forbes 500 names, and has earned over $4 million in revenue.
Julia’s primary marketing avenue for her multi-million dollar, self-started content agency has always been practical content marketing. In 2017, she developed her Practical Content Strategy Certification Course from the cores of internal training she built for her own writing team years ago.
In 2016, Julia was the named top #33rd content marketer nationwide. She’s the author of two self-published best sellers: So You Think You Can Write? The Definitive Guide to Successful Online Writing, and Practical Content Strategy & Marketing, the guidebook for the course you’re reading about. Both have been read in more than 90 countries. She’s also the host of The Write Podcast on iTunes, and Twitter Chat #ContentWritingChat.
We have been teaming up with Julia’s agency, Express Writers, going on a year now and all I can say about them is that they are fantastic to work with. I know that Julia continues to train up her staff on all of the ever-changing aspects in the marketing world which brings us a lot of comfort in knowing that this critical part of our business and offerings stay on the cutting edge.
- David Reimherr, Founder, Magnificent Marketing
Truly a good team! Express Writers helped me to bring my goals closer! Creative and imaginative. The quality of the content is always outstanding.
- Melissa Van Dijk, YouTuber, Entrepreneur